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	<title>Brett Jenkins &#187; advertising</title>
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		<title>iPhone advert banned in the UK</title>
		<link>http://www.brettjenkins.co.uk/2008/08/27/iphone-advert-banned-in-the-uk/</link>
		<comments>http://www.brettjenkins.co.uk/2008/08/27/iphone-advert-banned-in-the-uk/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 00:48:34 +0000</pubDate>
		<dc:creator>Brett Jenkins</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iphone]]></category>

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		<description><![CDATA[A television advert for Apple’s iPhone has been banned after the official watchdog ruled that it misled viewers.]]></description>
			<content:encoded><![CDATA[<p>An iPhone advert has been banned in the UK after Advertising Standards Authority deemed it misleading.</p>
<p>This is the advert:</p>
<p><object type="application/x-shockwave-flash" style="width:425px; height:344px;" data="http://www.youtube.com/v/Fl8kIbzSh3Q"><param name="movie" value="http://www.youtube.com/v/Fl8kIbzSh3Q" /></object></p>
<p>from The Telegraph:</p>
<blockquote><p>A television advert for Apple&#8217;s iPhone has been banned after the official watchdog ruled that it misled viewers.</p>
<p>The advert for the handset showed the phone in someone&#8217;s hand and a finger touching the different icons on the main page.</p>
<p>The voice-over then boasts about how iPhone owners can access &#8220;all parts&#8221; of the internet at a touch of a button.</p>
<p>&#8220;You never know which part of the internet you&#8217;ll need,&#8221; it says.</p>
<p>&#8220;The do you need sun cream part? The what&#8217;s the quickest way to the airport part? The what about an ocean view room part? &#8230;Which is why all the parts of the internet are on the iPhone.&#8221;</p>
<p>Customers complained that the claim was untrue because the iPhone did not support Flash or Java, two pieces of software needed to watch some online videos and access some websites.</p>
<p>Apple said that the advert was not about &#8220;technical details&#8221; but about highlighting the varied websites that owners of the iPhone can access.</p>
<p>It added that none of the websites featured in the advert required Flash of Java. However, the Advertising Standards Authority ruled that the advert gave &#8220;a misleading impression&#8221; of the internet capabilities of the iPhone, which doubles as a phone, iPod and internet browser.</p>
<p>&#8220;We considered that, because the ad had not explained the limitations, viewers were likely to expect to be able to see all the content on a website normally accessible through a PC rather than just having the ability to reach the website,&#8221; it said in its ruling.</p>
<p>A spokesman for Apple declined to comment.</p></blockquote>
<p>Source: <a title="Telegraph - Apple iPhone advert censored by watchdog" href="http://www.telegraph.co.uk/connected/main.jhtml?xml=/connected/2008/08/26/niphone126.xml" target="_blank">Telegraph Website</a></p>
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